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Peter MacKinnon identity and website

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Identity, website


Peter MacKinnon is a copywriter working primarily with luxury fashion retailers. We sought to produce an identity and dynamic portfolio website that would bring a kinetic energy to his writing.

Reckless, the identity’s sole typeface, is an elegant serif with a classic feel conducive to legibility, acting as a counterbalance to the contemporary imagery that runs throughout the site. Visit the full website here